Hi!

I’m Luke,

Storyteller for Change. Filmmaker with Purpose.


“In 2015, I met a woman in the Himalayas who introduced me to wild hemp. That moment changed my path — from a traveller to a filmmaker and full-time truth-seeker, trying to share the real story behind the world’s most misunderstood plant.”

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My Journey: How It All Started

How One Story Changed Everything

Sometimes, a single encounter can shift your entire life.

For me, it happened deep in the Himalayan mountains, when I met a Nepali hemp entrepreneur who had turned an ancient, wild-growing plant into a tool for community, empowerment, and survival.

Her story didn’t just introduce me to hemp — it showed me the power of storytelling itself.

From Curiosity to Calling

What began as curiosity became a calling: to capture untold stories, challenge stigma, and use film as a tool for transformation. Because stories don’t just inform — they shape perception, shift culture, and can even change the course of history.

Over the last 10 years, I’ve interviewed more than 130 experts, pioneers, and activists in the global cannabis and hemp movement. I’ve learned how many people — despite having meaningful products and missions — struggle to communicate their story clearly.

The Story Gap: Why Good Brands Get Lost

Too many founders and visionaries have:

• A powerful message

• A high-quality product

• And no idea how to express it to the world

As a filmmaker, I see my role as a translator between the story-holder and the audience — someone who helps extract the essence and deliver it with clarity, beauty, and impact.

Finding this postcard in Australia back in 2015 had it all layed out.

Prof. Raphael Mechoulam, the Godfather of modern Cannabis Research shared with me : “We knew that CBD could help millions of people including children but for 3 decades nobody wanted to listen”

My Mission Today

I help cannabis leaders, conscious brands, and changemakers find their voice and share their vision — through strategic storytelling, cinematic filmmaking, and authentic messaging.

Because when your story connects, you don’t just gain attention.

You gain trust, support, and momentum.

How One Story Changed Everything

Sometimes, a single encounter can shift your entire life.

For me, it happened deep in the Himalayan mountains, when I met a Nepali hemp entrepreneur who had turned an ancient, wild-growing plant into a tool for community, empowerment, and survival.

Her story didn’t just introduce me to hemp — it showed me the power of storytelling itself.

From Curiosity to Calling

What began as curiosity became a calling: to capture untold stories, challenge stigma, and use film as a tool for transformation. Because stories don’t just inform — they shape perception, shift culture, and can even change the course of history.

Over the last 10 years, I’ve interviewed more than 130 experts, pioneers, and activists in the global cannabis and hemp movement. I’ve learned how many people — despite having meaningful products and missions — struggle to communicate their story clearly.

The Story Gap: Why Good Brands Get Lost

Too many founders and visionaries have:

• A powerful message

• A high-quality product

• And no idea how to express it to the world

As a filmmaker, I see my role as a translator between the story-holder and the audience — someone who helps extract the essence and deliver it with clarity, beauty, and impact.

My Mission Today

I help cannabis leaders, conscious brands, and changemakers find their voice and share their vision — through strategic storytelling, cinematic filmmaking, and authentic messaging.

Because when your story connects, you don’t just gain attention.

You gain trust, support, and momentum.

Let me know if you’d like this version adapted for your homepage teaser, LinkedIn bio, or a shorter callout quote for your press/media kit.

For those of you who are curious, here's a little more Q&A!

  • It all started with… my parents. Just kidding! 😆

    It actually began with a student exchange to Brazil in 2016, where I caught the travel bug—badly. After finishing high school, I set off on a 12-month adventure living and working in India, Australia, and beyond, experiencing life in its rawest form: hardships, loneliness, poverty, synchronicities, deep friendships, work, no work, too much work, love, and existential questions.

    At one point, I found myself in Nepal, seeking meditation and meaning. Just days after realizing I wanted to dedicate myself to something truly impactful, I stumbled upon a woman—a local hemp pioneer—who was empowering disadvantaged communities by helping them make a living while protecting Himalayan wild hemp.

    Within minutes of conversation, she looked at me and asked:
    "Would you like to join my project?"

    I had zero clue about hemp, but my gut screamed "OH HELL YES!" Before I knew it, I was diving headfirst into the biggest adventure of my life.

    Fast forward a few months, and I was back in Berlin—standing in my tiny Kreuzberg apartment—with nearly 200 hemp backpacks stacked to the ceiling.

    And that was just the beginning. 🚀

  • I stopped my personal cannabis journey in September 2023 after an incredible music festival experience with my sober friends. They showed me that it’s absolutely possible to have an amazing time without cannabis or any other substances. Before that, I had been a regular consumer for 14 years—mostly out of habit rather than conscious choice. While cannabis taught me many valuable lessons, for my current path, I prefer a clear mind and to reach calm, mindful states naturally.

    I fully respect that recreational cannabis has a rightful place in many people’s lives—everyone should have the freedom to decide what they consume. And when it comes to medical patients or those who genuinely benefit from its therapeutic properties, there’s no question—it’s an invaluable tool.

    For me, however, it was only after stepping away from regular use that I realized a deeper, unconscious truth: much of my cannabis consumption was trauma-informed. I had been using it as a form of escapism, avoiding certain topics that, in hindsight, would have been easier to process if I had faced them head-on.

    For a long time, I told myself that being an advocate for cannabis meant I should also be a regular user. But eventually, I had to confront a hard truth—knowing so much about cannabis firsthand didn’t require me to consume it. In fact, if I truly wanted to elevate myself, my habits, and this project, I had to start making healthier choices—including taking time off cannabis.

    After five months without it, I realized I wasn’t craving it anymore. I reflected on both the benefits and the downsides and saw that this shift was overwhelmingly positive. Despite many offers and temptations, I’m happier, more independent, and—most of all—clear and full of energy. Looking back, stepping away from cannabis was one of the best decisions I’ve made, and I have zero regrets.

  • In 2019, I had the incredible opportunity to spend a month in Israel, interviewing some of the world’s leading experts in Cannabis Science. The highlight of this journey was an in-depth, three-hour conversation with Professor Raphael Mechoulam, the Godfather of modern Cannabis research, in his office.

    We explored his personal journey, the pioneering days of Cannabis research in Israel and the U.S., and the groundbreaking discoveries of THC (1964) and CBD (1963) that shaped the industry. Our discussion also touched on pressing issues like patents, the controversy around RSO (Rick Simpson Oil), and the real reasons why Big Pharma remains reluctant to fund large-scale clinical studies on Cannabis.

    It was a rare and invaluable moment to sit with the man whose work revolutionized our understanding of Cannabis—a conversation that still fuels my mission today.

  • I’ve conducted over 100 high-quality interviews with experts, pioneers, and changemakers from around the world—each sharing their deeply personal journey with Cannabis and Hemp.

    From local hemp farmers near Berlin embracing the plant for its versatility, to cancer patients who defied the odds by using it illegally in hospitals. From lawmakers fighting to overturn unjust Cannabis convictions, to former rockstarsturned advocates for legalization. I’ve spoken with growers, veterinarians, policymakers, and countless others, each with their own powerful story and reason for championing this plant.

    Now, the next step is clear: bringing this knowledge to the world. I’m developing a documentary series to showcase the true potential of Cannabis—its impact on lives, industries, and the planet. But to make this vision a reality and create a global wave of awareness and connection, I’m looking for the right partners to help roll this out.

    If you share this mission and want to be part of something transformative, let’s connect. Together, we can unite the global Cannabis community.

  • One of my favorite things about being part of this vibrant, diverse industry is the constant opportunity to stay connected with the latest trends and developments. Whether it's through attending conferences, conventions, online classes, or trainings, I get to learn from and engage with the brilliant, innovative people pushing boundaries in the cannabis space—while putting my language skills to use!

    For instance, my two-year research into Cannabis Social Clubs in Spain has allowed me to build connections and truly feel like a part of their local community.

    In February 2025, I completed a year-long training with ACM, the German branch of the Alliance of Cannabinoid Medicine. As an official counselor of cannabinoid medicines, I’m now able to guide people through the process of becoming patients and help them navigate the options and challenges they face. While I don't plan to work as a medical counselor right now, I find it invaluable to speak the same language as my interviewees—whether they are patients or doctors—and to truly understand their daily lives.

    Every week, I discover new scientific and environmental breakthroughs related to this incredible plant, and that fuels me with hope and energy to continue finding the most interesting people and projects to document and share with the world!

  • After countless incredible encounters with experts across agriculture, medicine, technology, law, and beyond, it’s clear to me that cannabis is deeply intertwined with human culture. It’s about more than just a plant—it’s about our fundamental rights: the right to medicine and health, the freedom to grow and consume what we choose, and the ability to reach calmer states of mind without unjust interference. Historically, cannabis prohibition wasn’t about public safety; it was a tool to oppress marginalized communities, keeping certain groups at a disadvantage under the guise of law and order.

    To me, cannabis rights are among the most crucial human rights of our time. They impact millions who are unfairly criminalized and intersect with nearly every sustainability goal, including the right to affordable, high-quality medical care that eases suffering.

    Beyond cannabis, this discussion serves as an entry point to rethinking drug policies as a whole. Other recreational substances also need to be decriminalized and regulated—moving away from punishment and toward proper education and harm reduction.

    It’s a vast and complex issue, but also an exciting one. Cannabis is a gift, and once we begin treating it as such—with respect, knowledge, and intention—I believe it can help us address some of the most existential challenges we face today.

  • Funny enough, despite being a workaholic, I make it a priority to fully enjoy my free time!

    The first thing that comes to mind is spending time with Lucky, my best companion. We love our long walks—preferably out in the woods or by the beach, where we can just be in the moment.

    Another huge passion of mine is dancing. I fell in love with Brazilian partner dancing while living in Brazil for a year, and over the last decade, I’ve deep-dived into Lindy Hop, Salsa, and Contact Improvisation—creating my own unique fusion along the way.

    Music is a big part of my life. My taste is so diverse that it's hard to pick a favorite, but I love calm classical or techno tracks while working—and outside of that, anything that makes my Colombian hips move! 🎶

    I’m also addicted to traveling, learning languages, and adventure—especially when I can combine them all. I started hitchhiking at 17, and until last year (before getting a car), it was my main way of traveling—even with Lucky by my side.

    love the thrill of the unexpected—trusting the kindness of strangers, embracing the flow of life as it unfolds, and seeing the world through real experiences, not just what media or authority figures tell us it should be.

    Another passion? Drones! I’m a dedicated drone pilot, always pushing limits, discovering new angles, and capturing the world from fresh perspectives.

    In my downtime, I dive into podcasts, documentaries, and films to expand my horizons, experiment in the kitchen, and soak in the weekend farmers' market—one of my weekly highlights!

    And, of course, my newest obsession: Surfing! Living in Berlin, I started longboarding as a way to prepare for surfing. Now that I’ve finally made the leap to live near the (surf) coast, I love being in the ocean, embracing the Atlantic cold,and constantly learning something new. 🌊🏄‍♂️

  • Lucky is turning 16 this year!!

    I know—he doesn't look a day over 5! Stoner dog ;)

    In fact, he gets cannabis, and I’m convinced it's part of the reason he’s still in such great shape! I’m a huge fan of hemp protein and hemp oil (supplements), and they’ve both been beneficial for him.

    Last year, Lucky had a stroke that affected his graceful walk, but CBD and CBG oil played a key role in helping him recover and get back on track.

    A few months later, he was diagnosed with two tumors that needed to be removed. For his recovery and to help keep the tumors at bay, Lucky now regularly receives THC drops (along with CBD for his arthritis), and I can happily confirm: it works! This isn't just based on Lucky’s personal experience—many vets would agree. Animals have an endocannabinoid system that works even faster than ours, allowing cannabinoids to bind quickly and effectively. It’s a powerful, natural way to support our beloved pets.

  • Two years ago, as the possibility of legalization and the potential for Social Clubs in Germany started to look more promising, I decided to dive deep into researching the Spanish Social Club model. I wanted to understand the experiences of those involved, why so many delegations from around the world were eager to export this model to their own countries, and hear directly from those who represent different aspects of the system—growers, patients, Social Club founders, and advocates.

    What began as a more straightforward research project quickly turned into a much more in-depth and cinematic exploration than I had initially planned. However, I’m incredibly grateful to have teamed up with some of the brightest minds from the activist scene.

    We’re now preparing to launch a mini-series (five parts) all about the Spanish model—its strengths and weaknesses, the current situation in Germany’s Cannabis Social Clubs, and how both movements can learn from each other. We’ll also explore the differences and similarities between the two, and why Spain is so carefully watching what’s unfolding in Germany.

    The topic is timely, the interviews are insightful, and I’m really stoked and optimistic that this series can help both movements better understand one another, fostering a sense of unity and shared purpose.

If you have more questions, feel free to reach out- I love a good conversation!