Hi
I’m Luke,
Storyteller for Change.
Clarity through Story.
“One powerful story can change a life — mine did.
In 2015, somewhere in the Himalayas, I met a woman who introduced me to wild hemp. That encounter didn’t just open my eyes to a plant — it showed me the power of narrative to shift perception. Since then, I’ve dedicated my work to helping people communicate their truth clearly and impactfully — because when a story lands, everything changes.”
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My Journey: How It All Started
How One Story Changed Everything
Sometimes, a single encounter can redirect your entire life.
For me, it happened deep in the Himalayan mountains, when I met a Nepali hemp entrepreneur who had transformed an ancient wild plant into a source of empowerment, community, and survival.
Her story didn’t just introduce me to hemp — it revealed the power of storytelling itself.
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From Curiosity to Calling
What began as curiosity became a calling: to capture untold stories, challenge stigma, and use storytelling as a tool for transformation.
Because stories don’t just inform — they shift perception, move culture, and can change lives.
Over the past decade, I’ve interviewed and crafted stories of pioneers and innovators from the global cannabis and hemp industry — and far beyond. From athletes to consultants and health practitioners. Again and again, I’ve seen the same truth: even people with extraordinary missions often struggle to express them clearly.
That’s where I come in — helping purpose-driven people find clarity, authenticity, and emotional impact through powerful storytelling.
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The Story Gap — Why Your Message Isn’t Reaching People
You’ve created something meaningful — something that helps, heals, or inspires.
You’ve put your heart into it, yet somehow it doesn’t land the way you intend.
People don’t fully understand the depth of what you offer.
That’s the story gap — the distance between your purpose and the world’s perception of it.
My role is to help you bridge that gap.
To listen deeply, uncover the essence of your work, and shape it into a story that resonates — visually, emotionally, and truthfully.
Because when your story is clear, people feel it.
And when they feel it, they remember it — and act on it.
And that`s when it changes lifes.
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In a world drifting off course, every choice becomes a statement — for or against a livable future.
I choose the side of change, and I work only with those who do too.
Prof. Raphael Mechoulam, the Godfather of modern Cannabis Research shared with me : “We knew that CBD could help millions of people including children but for 3 decades nobody wanted to listen”
My Mission Today
I help leaders, creators, and conscious brands find their voice and share their vision — through strategic storytelling, cinematic filmmaking, and authentic communication.
Because when your story truly connects, you don’t just attract attention —
you build trust, community, and momentum for change.
